OUR PROMISES

1

CLEAN

Eco-friendly vegan beauty that uses rare local ingredients and avoids toxic chemicals. Exclusion of over 2800 harmful and suspicious ingredients that could cause irritation. Formulated with the environment and our fur friends in mind.

2

CONCENTRATED

Our highly concentrated and effective formulas contain the perfect combination of functional ingredients to deliver the care your skin needs.

3

CLINICALLY PROVEN

Skincare that delivers clinically validated results for each skin concern.

4

COORDINATED

Our products provide a balance in both your complexion and lifestyle by removing the need for lengthy skincare routines .

brands

SERUM, SIMPLE BUT COMPLETE.

Clean & Vegan
Skin care

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PURE. BARE. SURE.

Clean & Vegan
Base Makeup

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OUR NO-NO LIST

We exclude of over 2,800 harmful and suspicious ingredients.
Our standards are some of the most restrictive standards for clean in the beauty industry.

OUR CLEAN STANDARDS

  • Skin irritants
    ingredients
  • Disease triggering
    ingredients
  • Animal-derived
    ingredients
  • Allergy causing
    ingredients / Allergen
  • Environmentally harmful
    ingredients
  • Newly discovered suspicious
    ingredients
NO 1,4-dioxane
NO 3-Iodo-2-propynylbutylcarbamate
NO Acrylamide
NO Acrylates
NO Aluminum Power
NO Aminomethyl Propanol
NO Animal Derived Ingredients
NO Animal Fats
NO Animal Musks
NO Benzophenone Related Compounds
NO Benzyl Acetate and Alcohol
NO Bromostyrene
NO Butoxyethanol
NO Butyl methacrylate
NO Butylated Ingredients (e.g BHA, BHT)
NO Butylene/Ethylene/Styrene Copolymer
NO Carbon Black
NO Chemical Sunscreens
NO Coal Tar
NO Cyclic Silicones
NO Cyclomethicone
NO EDTA
NO Ethanolamines (DEA/TEA/MEA/ETA)
NO Ethoxylated Ingredients
NO Formaldehyde
NO Halogenated Chemicals
NO Hydroquinone
NO Hydroxypropyl methacrylate
NO Insoluble Plastic Microbeads
NO Isoparaffin
NO Isopropyl Alcohol
NO Isopropyl methyphenol
NO Japanese Honeysuckle
NO Lead
NO Liquid Paraffin
NO Mercury
NO Methoxyethanol
NO Methyl methacrylate
NO Methylchloroisothiazolinone
NO Methylisothiazolinone
NO Microcrystalline Wax NO Mineral Oil
NO Nanoparticles
NO Naphtha
NO Nitromusks
NO Parabens
NO Paraffin Wax
NO Perfluorinated compounds (PFAS or PFC)
NO Petrolatum
NO Phenoxyethanol NO Phthalates
NO Placenta extracts
NO Polyaminopropyl Biguanide (PHMB)
NO Polycyclic musk
NO Polyethylene glycol (PEG compounds)
NO Polysorbate
NO Propanol
NO Propylene Glycol
NO Quaternary Ammonium Compounds
NO Resorcinol
NO Retinyl Palmitate
NO Sodium Laureth Sulfate
NO Sodium Lauroyl Sarcosinate
NO Sodium Lauryl Sulfate
NO Sodium styrene/divinylbenzene copolymer
NO Sorbic Acid
NO Styrene
NO Sulfates
NO Synthetic Colorants
NO Synthetic Fragrance
NO Synthetic Fragrance
NO Talc
NO Tetrahydrofurfuryl methacrylate NO Toluene
NO Triclocarban
NO Triclosan
NO Triisopropanolamine
NO Trimethylolpropane trimethacrylate
NO Vinyl Chloride
ETC
*We exclude fragrances which are animal-derived or can be allergenic.
But some products may contain less than 1% of allergen-free fragrance in order to enhance the customer sensory experience (body products) or cover the scent of raw materials which can be unpleasant for some people.